Social Media & Digital Marketing in Singapore

Links For The Week: 23rd November

Monday, November 24th, 2008

Twitter
If you’re still using Twitter, Louis Gray has 15 Tools For Your Twitter Toolbox which you might want to check out.

Social Media
How To Be The Social Media Champion At Your Office by Jason Falls. Many of us are graduating this year if not next, it might be time to think seriously about bringing such a change to our offices.

Collaboration
And speaking of offices, EtherPad is a tool that allows you to collaborate on text documents in real time. I was pretty blown away by the screencast, you should give it a view. I’m looking forward to using this on future projects!

Recessionary Marketing
Do Not Kill Off Marketing During A Recession is the call by Hutch Carpenter. Most of us in marketing (unlike the CEOs) know this, and I’ve read that there is statistical data to show that it’s a bad idea. Try Hutch’s little cartoon for a more intuitive feel.

Generation Y/Millennials/Digital Natives
New Study Shows Time Spent Online Important for Teen Development – I’m a little out of the “teen” demographic, but I think this study hits the right notes and more importantly, should give employers an idea of what to expect when we hit the workforce. I haven’t had time to read the full white paper, but the two page executive summary is pretty exciting.

As always, share your links with me on delicious/uniquefrequency or post them in the comments!

Tags: championing social media, collaborate on text documents, collaboration, delicious, digital natives, do not kill off marketing during a recession, etherpad, generation y, how much to spend on marketing in a recession, hutch carpenter, jason falls, louis gray, millennials, recessionary marketing, screencast, social media, social media champion, social media in the office, teen development, twitter, twitter tools, uniquefrequency

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Blogs Worth Reading: May

Monday, June 9th, 2008

I’m beginning to feel the load of reading a lot of blogs right now, so every month when I subscribe to new blogs, I put them on a “probation” list, look at them at the end of the month and then decide which are worth keeping. Here are those that I’ve added to my Google Reader permanently this month, as well as one post I loved recently that I would like to share with you.

1) Colin Walker

• A brand is a promise – What’s yours?

2) Deirdre Breakenridge – PR 2.0 Strategies

• The Twitter addiction – Something I could identify with (back when Twitter was up)

3) Hutch Carpenter – I’m not actually a geek

• Do companies need social media managers? – Frequent topic of discussion in the blogosphere, I like Hutch’s take on it more than most.

4) Jason Falls – Social Media Explorer

• Bloggers misunderstand PR and vice versa – Not a big deal in Asia yet (probably because the PR firms are slow in catching on), but an interesting insight to both sides of the coin.

5) Jonathan Wong – Armchair Theorist

• Top 10 tagging best practices for anything web 2.0 – A great post on tagging guidelines. Interesting enough that I had to clarify a couple of points, but I came away learning something new.

6) Corvida – Shegeeks

• What college students can’t get from blogging – A nice contrarian view from someone who’s also gotten an internship from blogging, but a good reality wake up call for students who may think blogging is the solution to everything.

7) Pat Law – Blankanvas

• The holy trinity of blogging – So much comes out of this site that I don’t follow it all, but those that I do, are good. Like this post. Or free Plurk badges.

8 ) Meg Roberts – PR Interactive

• Building brand you – I try to read as many PR students/fresh grads as possible, Meg is one of them I really like. And she watches Lost!

9) Sherms – Design is ________

• Social Media Breakfast logo V1 – Great, great design work by one of my oldest friends.

10) Ellie – The PinkC

• Geek Girls software pack – The introduction of MediaMonkey into my life. Heaven.

11) Julian Baldwin – Notes, thoughts, ideas and responses

• What college students can get from blogging – A nice contrast to Corvida’s post.

That’s it for May, if you have new blogs to recommend, feel free to plug it in the comment box. Let me know if you liked these recommendations as well.

Tags: armchair theorist, blankanvas, blogs worth reading, colin walker, deirdre breakenridge, google reader, hutch carpenter, jason falls, julian baldwin, meg roberts, patlaw, shegeeks, sherms, the pinkc

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