Eyes & Ears On Social Media

Adventures In Social Media #1

Wednesday, February 20th, 2008

One thing I really enjoy about Web2.0 is how you can meet and connect with people so easily, even when you don’t have any intention to.

Case in point? Adventure #1.

I was driving home listening to Six Pixels Of Separation #89, when I heard a distinctively Singaporean accent in an audio comment on Apple. So I got home, checked out the show notes and got to Sui Generis, Derrick Kwa’s website.

A little probing around later, I realised that I should get into direct contact with Derrick because he’s an Arsenal fan, clearly has a thing for marketing and new media and even has a post on the same JJ Abrams video at TED that I posted about awhile back.

In short, as mentioned so many times in social media discussions, Derrick is an example of “people like me”.

As a result Derrick is now on my MSN, we’re mutual friends on Twitter, and followers of each others’ blogs.

Now, this whole story has a point. I’m not trying to tell you about the serendipity of Web2.0 and that you’re going to find a soul mate online.

What I am saying is that the internet has so many people interested in so many things (literally anything) and you can very simply reach into that Long Tail, find your niche and find one person or a handful or many people who are just like you and share your common interests and/or passions.

So now you know this, what’re you going to do about it? Or do you already have similar stories to share? I want to hear from you!

Adventures in Social Media #2 will be coming next week, with some implications for this blog. Keep reading.

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Totally Unexpected Find

Thursday, January 17th, 2008

This is really the whole idea of the Web connecting people/things/ideas come to life.

So first I open my Google Reader and see a feed from Brand Autopsy, with three links. One of them being The Pirate’s Dilemma. Sounds pretty interesting, so I click on that.

That brings me to a page talking about the book with a nice little video talking about the book. I actually think it’s pretty interesting, the premise being about how youth culture (hey, that’s us!) is driving innovation and changing the way things work. Actually this brings up a topic in Michael Netzley’s class today where he was wondering why locally, companies who set up websites still do it the old, Web 1.0 way when we’re in the age of Web 2.0.

And the answer is clear. From my time at MTV and visiting various companies in New York, the “old” people in charge of the companies can barely work powerpoint. They’d be scared into next year by the idea of “communication” or “trackbacks” or anything like that.

Anyway, after reading up a little bit about The Pirate’s Dilemma and adding it to Google Readerm I decide to check out the main page, and it brings me to the blog, and a post about JJ Abrams at TED. I love JJ Abrams for Alias and Lost (and in a few days, Cloverfield), and I love TED. So from all that unexpected linking, here’s an awesome TED video. (But then, aren’t they all?)

Edit: I’m sorry I can’t seem to embed the video. I know my html skills don’t suck, but still, something is wrong. Watch the video here.

Takeaway from today? Check your feeds often and follow the links. You’ll never know what you’re going to get.

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