Monday, October 20th, 2008
Oh so much good stuff this week from my favourite writers. Let’s get right to it!
Plurk
I’ve talked so much about Plurk, I really hope you’re on it by now! Make Use Of tells you how to become a star in the Plurk Universe. Nothing groundbreaking, but it’s a nice read, especially for those thinking about signing up. (ps: Don’t forget to add me as a friend too).
Recession Opportunities
It’s the wrong move, but ad spend, marketing and PR are the first things to go when budgets get cut, especially in recessions. Which means it’s never been a better time to look at social media tools as a great alternative.
Christopher Penn (of the Marketing Over Coffee podcast) gives us opportunities and predictions for the recession and Chris Anderson of the Long Tail tells us what the recession meant for “free”. I would pay attention to the “freemium” model, which isn’t yet hugely popular back home.
Twitter
In those small pockets of time that Plurk is down, some of us still go over to Twitter, and Brian Solis gives a great rundown of tools available, which is worth reading if you’re using Twitter for business or community management. (ps: I’m on Twitter too)
Community Management
Speaking of community management, Corvida over at Shegeeks.net recounts her lessons as community manager for Read Write Web. Most important for people thinking they’re community managers, “Everyone wants to be our friend” is a very terrible misconception. Get with the programme.
Word Of Mouth
Andy Sernovitz aka the word of mouth guy has a post called “Give away your buns” which brings home the lesson: “Every spoiling asset is a marketing tool”. I’ve seen this – or rather the lack of this – at work too many times. It’s time for companies to start utilising word of mouth more effectively.
Did you read anything mindblowing this week? Would you care to share? Share it with me on Delicious.com, or post it in the comments below! Did you find the links useful? What type of links would you like to read more of? Love to hear from you as well.
Tags: ad spend in recession, andy sernovitz, brian solid, chris anderson, christopher penn, community management, corvida, delicious, free, freemium, make use of, marketing over coffee, Plurk, plurk universe, read write web, recession opportunities, shegeeks, social media during recession, the long tail, twitter, wom, word of mouth
Posted in Icio | 2 Comments »
Tuesday, February 12th, 2008
Here’s the final part of Twitter 201 which will cover the best applications for Twitter, as well as a few things I’d advise against on Twitter. If you missed earlier parts, here are the links to part 1 and part 2.
Best Apps For Twitter
1) Tweetscan – Allows you to search for specific things that people are Tweeting about. This is a favourite of mine and I’ve had a great experience where I was searching for “chinese new year”, found someone else’s blog, commented on it and a reader of that blog then came here and commented. Can’t recommend this enough
2) Snitter is an application you download to your desktop and it looks a little something like this:
The benefit is simple: you don’t have to continually go to the Twitter website, but just update your Tweets from this instead. Your friends’ updates will be sent right to you as well. I’ve been using this for a few days and have found it to be fairly non-intrusive.
3) Twitter Cal helps with productivity and scheduling, which can be useful. I haven’t personally used this very often, but the perks are definitely there.
4) Facebook Application – search for this on Facebook, and anytime you update your Twitter status, your Facebook status gets updated at the same time. Pretty neat.
General Twitter Advice
Know who your audience is. This can make a difference between whether you Tweet yourself to remember the milk, or publicising something to friends.
Too much “noise”. Twitter your thoughts (Why I dislike Chinese New Year) vs actions (wondering which pair of socks to wear). Do keep in mind that Twitter also functions as an extension of your personal brand, and people will stop following you if you post too many frivolous Tweets.
Be aware of who you’re following. Best example of this – When Seth Godin isn’t Seth Godin.
Trivia
SianAh – Trust Singaporeans to come up with a Twitter clone for you to fill in what’s bothering you. Unfortunately, I think SianAh is gone now because I can’t access the website
That brings me to the end of the Twitter201 posts. I really hope you enjoyed it and most importantly, learned something that will help you use Twitter a little better. As always, feel free to comment if you have other uses/suggestions on Twitter below.
References:
Publishing 2.0 – Why I Stopped Using Twitter
Chris Brogan – Twitter Revisited
ProBlogger – 9 Benefits Of Twitter For Bloggers, Tips For Bloggers
Lifehack – Twitter: Use It Productively
Edit: There’s a new Twitter write-up on Makeuseof that just got posted which covers almost the same scope as this but with variants in the apps and with a section on word tracking. Worth a look!
Tags: best applications, chris brogan, facebook, lifehack, make use of, makeuseof, personal brand, problogger, publishing 2.0, seth godin, sianah, snitter, tweetscan, twitter 101, twitter 102, twitter 103, twitter 201, twitter applications, twitter apps, twitter cal, twitter how to, twitter howto, twitter revisited, twitter usages, twitter uses, twitter101, twitter102, twitter103, twitter201
Posted in social media, twitter | 5 Comments »
