Blogger Survery Result #1: Bloggers Are Open To Company Contact
Monday, July 7th, 2008Yesterday I posted up four videos (which didn’t work), but I promised to get into the Text 100 survey results further in detail today, so don’t worry, you’re not missing much without the videos.
Before I start, I want to say that while the absolute number of bloggers surveyed is actually pretty substantial (n=125), the numbers per region are actually pretty small (Fig 1), so I would advise caution in saying this applies to everyone (the survey says this too). However, I do find the aggregated results to be quite interesting. The first one that comes up that I’ll deal with today is that bloggers are generally open to contact by companies (Fig 2)
Fig 1: Respondent breakdown by country
Fig 2: 84% of bloggers welcome contact from companies
Not terribly surprising if you ask me. At least locally with the bloggers I know, you can’t throw a stone and not hit someone who has been in contact with a company.
Bloggers like to be contacted via email, or a comment on their blog (Fig 3), with those coming out with the highest 2 mean scores.
Fig 3: Preferred method of contact
What I find interesting is that “face to face meeting” scored 30% on “third ranked method of contact”. That means 30% of the respondents chose face to face as their third preferred communication method. At first glance that might tell us that we maybe should initiate a personal meet up with bloggers, but then another piece of data comes in
Fig 4: Face to face preference
On the importance of face to face meetings (Fig 4) you can see the mean score is almost right in the middle at 5.4. First thing that jumps to mind? The data tends towards the extremes, which is why the average falls in the middle. Interesting stuff (and kudos to them for picking this out). What I’d like to see is whether the importance scores particularly higher in certain countries and maybe lower in certain countries. That might help us understand culturally, where the differences are.
My conclusions from this so far: bloggers in Asia are open to contact, digital means should probably come first, with the invitation/option to meet face to face if the blogger desires. So far, very much in line with how I view company contact.
Tomorrow: who should initiate contact, what you should do before contact and what kind of content bloggers probably want.
Edit: By the way, research is not really my field of study in school. So if I’m interpreting some results wrongly or there is another way of viewing the data, I’d really appreciate if you point it out! Thanks!
Tags: asian blogger surveys, asian bloggers open to company contact, asian bloggers open to PR contact, contact bloggers digitally, establishing a connection with bloggers, how to contact bloggers, meeting bloggers face to face, personal preference, text 100 blogger survey results
