Why Plurk Is More Popular Than Twitter In Singapore
Thursday, February 12th, 2009Prof. Michael blogged yesterday about a Hitwise article pointing to much higher (1.5x) more visits to Plurk than Twitter recently in Singapore, and has attracted more traffic since July of 2008.
This data (though I do have some questions about it which I will blog about tomorrow) seems to validate what I’ve been feeling intuitively over the last six months or so. If I had to point to reasons, I have broadly speaking, two:
1) Twitter failed us
Looking back, my very first post on my switch to Plurk was on the 3rd of June, 2008. The blog post even leads with
Twitter’s downtime over the last couple of months has really pissed off a lot of people, most of all me.
With that timeframe in mind, let’s look at Hitwise’s research:
Plurk vs Twitter Visits
The image clearly shows the surge in visits occurs somewhere around the 28th of June. A reasonable enough time for a technology to diffuse down the adoption curve.
2) Localisation and Intimacy
When I first wrote about the switch to Plurk I had four main reasons:
- Threaded conversations and cliques
- Organic conversations
- More intimate conversations
- Timeless conversations
Now that I’ve been using Plurk for awhile, these reasons have compressed into two: intense localisation and intimacy. My theory is Singaporeans don’t need the wide reaches of Twitter. Because of our relatively smaller size as a country, we’re used to smaller interactions, which is perfect for what Plurk achieves. I think most people have less than 100 friends, which makes following easy. This is different from the Twitter “power users” in the US, as following 5,000 friends on Plurk would probably literally send someone insane.
The second theory is that by nature of Plurk consisting of small, threaded, intimate conversations, it lends itself naturally to a very high level of localisation. When you join Plurk and realise the Singaporean users are talking about local places, local weather, the movie releases in Singapore and what’s on television, it has a much more relevant feel than Twitter (were you on Twitter during the recent Superbowl?) and as a result presents a very, very low barrier to entry.
Recently a few people from SMU joined Plurk, and while I would never have imagined them on Twitter, I think Plurk works perfectly, especially when there are friends you know using the service already.
In closing, I think Singaporeans are terribly practical, and have no issues with community migration on a small scale (let’s not talk about migrating 500 friends on Facebook). The first factor, Twitter failing, led to the search for an alternative. What many of us found, is the second factor - a level of relevancy and community that Twitter did not offer. In short, the new application provided a better alternative, and most of us have never looked back.
If you’re a Plurk user in Singapore, do you agree? How about if you’re a die-hard Twitter user? Let’s hear it!
Tags: adoption curve, community migration, facebook, hitwise, intimacy, localisation, michael netzley, organic conversations, Plurk, superbowl, threaded conversations, twitter, twitter fail
