I remember the first time I watched a Gary Vee video – his website had been hacked and he was explaining what happened and how he was resolving it and his character and passion just jumped off the screen (you can watch the video at the end of this post).
That same character comes through right off the page in Crush It! as well. This book is not for those who are afraid of change. What Gary presents is a roadmap to understanding yourself, tapping in on your passion and building a brand around yourself to get the job done.
While the book is aimed at the entrepreneur, there’s a lot of takeaway for big and small businesses alike. The 13 step plan he highlights in the book can be applicable to anyone but one thing he emphasises is that while monetary cost may be low, this is going to require a heck of a lot of hours. “Just Do It” isn’t a strategy that’s going to work here unless you’re prepared to put in those hours.
Crush It! is as much about knowing yourself as knowing your audience. Gary Vee makes you think hard about what you think your “passion” is, whether you’re an audio, visual or text person and what medium is best for you and if you’re really going to make it work.
At the end of the day, what Gary Vee encourages is building your personal brand first (not pushing your product in front of people’s face!) and letting that passion energise your audience, grab their attention which then you can monetise later. If you’re willing to do this, for free – it can pay back big time later.
Who should read this book?
If I had to pass this book to someone, I’d pass it to someone still in school or a fresh grad. Never before has having a personal brand and standing for something been so important. Maybe it’ll work against you in some cases – but when you connect with the people who are genuinely interested in you for who you are and what you stand for, you’ll be Crushing It.
Here’s the final part of Twitter 201 which will cover the best applications for Twitter, as well as a few things I’d advise against on Twitter. If you missed earlier parts, here are the links to part 1 and part 2.
Best Apps For Twitter
1) Tweetscan – Allows you to search for specific things that people are Tweeting about. This is a favourite of mine and I’ve had a great experience where I was searching for “chinese new year”, found someone else’s blog, commented on it and a reader of that blog then came here and commented. Can’t recommend this enough
2) Snitter is an application you download to your desktop and it looks a little something like this:
The benefit is simple: you don’t have to continually go to the Twitter website, but just update your Tweets from this instead. Your friends’ updates will be sent right to you as well. I’ve been using this for a few days and have found it to be fairly non-intrusive.
3) Twitter Cal helps with productivity and scheduling, which can be useful. I haven’t personally used this very often, but the perks are definitely there.
4) Facebook Application – search for this on Facebook, and anytime you update your Twitter status, your Facebook status gets updated at the same time. Pretty neat.
General Twitter Advice
Know who your audience is. This can make a difference between whether you Tweet yourself to remember the milk, or publicising something to friends.
Too much “noise”. Twitter your thoughts (Why I dislike Chinese New Year) vs actions (wondering which pair of socks to wear). Do keep in mind that Twitter also functions as an extension of your personal brand, and people will stop following you if you post too many frivolous Tweets.
SianAh – Trust Singaporeans to come up with a Twitter clone for you to fill in what’s bothering you. Unfortunately, I think SianAh is gone now because I can’t access the website
That brings me to the end of the Twitter201 posts. I really hope you enjoyed it and most importantly, learned something that will help you use Twitter a little better. As always, feel free to comment if you have other uses/suggestions on Twitter below.
Edit: There’s a new Twitter write-up on Makeuseof that just got posted which covers almost the same scope as this but with variants in the apps and with a section on word tracking. Worth a look!
