The GennY Podcast #2
Wednesday, April 1st, 2009It’s been three weeks but the next episode of The GennY Podcast is finally here! Full disclosure: This was actually our first recording, but we felt that the episode we released first was better suited to be our first, introductory podcast. Coincidentally, some topics actually touch on what was said at Social Media Breakfast | Singapore 6, but in slightly more detail.
Once again, this episode was brought to you by the same people behind episode 1 (Krisandro, myself, Dorothy, Yin and Yinqi), but we hope to shake that up for subsequent episodes.
GennY Episode 2 Team
The show notes:
- 00:00 – Daryl starts us off – introductions all round
- 00:55 – Yin starts us off on the topic: How can we get traditional companies to start slowly on the social media path?
- 01:35 – Social media allows you to know what your consumer wants, what trends they’re picking up, and hence customise your communications/marketing
- 03:02 – Why don’t companies go where their audience is?
- 05:42 – Is there a perceived credibility problem with social media?
- 06:48 – How well received would brands be on Plurk?
- 07:50 – Maybe if they talked about things other than just selling, they might be better received.
- 08:31 – No messages from unknown faces please!
- 11:46 – Should employees reach out from their own identity, or create one aligned with a company?
- 13:02 – “Dear All” = Fail
- 15:03 – How about Facebook Groups?
- 15:39 – Facebook Groups more as personality “labels” rather than a communication channel
- 16:40 – Maybe Facebook Groups would work if the creators made an effort to communicate to the group
- 16:47 – But this can be overdone too
- 18:20 – Is this an intrinsic problem because Facebook Groups have no RSS?
- 18:51 – How about Facebook Pages?
- 23:53 – Blooper!
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Press play or download the podcast here.
Comments and feedback always welcome!! If you want to hear us discuss certain topics, drop us a line too!
ps: Yes we’re gonna get it up on iTunes soon!
Tags: blooper, bluion, clicktokill, communication channel, customise communications, customise marketing, dear all, dorothy poon, facebook as a communications channel, facebook groups, facebook pages, faceless brans, go where audience is, humanising brands, itunes, krisandro, microblogging, personality labels, Plurk, rss, selling, Singapore, smbsg6, social media, social media breakfast singapore, social media credibility, summerisque, the genny podcast, traditional companies, twitter, unknown faces, yin, yinqi
