Wednesday, August 6th, 2008
How lifestreaming is transforming the internet has been quite well documented, and this week on ReadWriteWeb, the future of blogging has been revealed. And yes, it’s in the form of lifestreaming.
Three thoughts:
1) Does it work?
I’d always thought of the “other” stuff that goes on in lifestreaming as a complement to blogging. They fill in the gaps but they’re not always the main content. Snacks in between meals, if you will. But in this day and age, who really has time to read a 700 word post anymore? Even a 500 one? Especially when it can be done in 140 characters. I fell ill a week back and didn’t have the energy to blog about it, but I did Plurk about it. By the time I was well enough to punch a blog post out, I realise everyone knew about it via microblogging, so it didn’t serve any purpose.
There will be “long form” bloggers as Sarah mentioned who will need to blog just as a way of capturing the content. But how about the average personal blog? If you look at the examples on RWW, my gut feel is they could work.
2) Is there a culture difference
Friendfeed is the epitome of lifestreaming. I know it’s hot, I know it has its’ uses, but it hasn’t caught on here in Singapore yet. Without any proper research, I’m going to guess that culture has a part to play. As a society we’re not that voyeuristic yet (some are, but it’s a small sample), which maybe accounts for some of it.
There’s also the element of privacy and collectivism that exists here which might result in self-censorship when it comes to lifestreaming. For example, it may not be the best thing to flag a certain controversial book you’re reading because it may not be socially acceptable in this setting.
3) It’s already happening
Prior to publishing this post, I asked aloud on Plurk (not that you could ask silently) what people thought about the article and got varied responses. In a sense that’s what lifestreaming is about isn’t it? Come across something in your life, share it quickly, get short 140 character responses back and then everyone moves on to the next item.
It’s all very interesting. I don’t know if it truly replace blogging per se, but it definitely will be exciting to see where this fits in in the next 6 months to a year. And more importantly, if everything (blogging, content, attention spans) are getting shorter, how do companies engage and connect?
Tags: culture differences online, friendfeed, lifestreaming, lifestreaming and the internet, long form blogging, microblogging, Plurk, readwriteweb, shorter attention spans, the future of blogging
Posted in Blogs, Plurk, Singapore, community, social media | 2 Comments »
Wednesday, June 25th, 2008
More on the IDC Web2.0 Conference yesterday (attendees aside), there were some great insights that I’d love to talk about.
Prof. Michael brought up a point that I personally identify with. He says sometimes he has a guest in the class room and the guest is talking to the class, but the class is talking to each other via IM (or maybe Twitter), in other words, we’re having multiple levels of conversation.
I hope this is not new to marketers by now. Listen to Sarah from ReadWriteWeb or Ian from MTV. Generation Y is doing this. All the time.
Sarah will tell you they won’t even read this far down a blog post. Ian will tell you we have the computer on talking to 7 friends with MTV in the background and alternate-tabbing between games while stopping once in awhile to sms someone.
And that’s the truth.
Marketers are not going to get our full attention. And they certainly can’t demand it. They’re going to have to fight for it, not by interruption, but with darn compelling content. Does this mean we absorb less if we’re doing five things at the same time? Without empirical proof I’m going to say maybe. But I feel it also makes us aware of more. I can’t walk out of a movie these days without picking up at least one or two brands featured in the show, and more often than not the conversation becomes a “hey did you see that BMW insert?” after the movie.
Speaking as a Gen Y consumer myself, I love it when brands make the effort to connect, and seem like they’re genuine. (not some scammy thing). I’ll talk to you about Sony, about EA Games, about Bluehost and about HP because I know that they’re at least recognising the new presence of the new consumers and trying. They may not be fantastic at it, but it’s better than pretending we don’t exist or are a “fad”. (full disclosure: my office does PR work for HP)
Speaking of listening, I wanted to talk about this yesterday and am further prompted by this comment. Dear Yahoo!, I love that you sponsor stuff like the Web2.0 conference, but Jonathan is right. Does it make sense to sponsor it when people don’t get what you’re about? I love the “social” ymail and I love how it was presented in a non-intrusive way together with the goodie bags. But wouldn’t it be cooler to connect with say, 60 people who are in the space, in the know and can really appreciate what your product is about? Or give them a chance to try it and be bought over?
If you’re willing to listen to a proposition (not for me, but for the local Singaporean blogosphere), let’s start a conversation!
Tags: bluehost, ea games, Gen Y, generation y, hp, ianstewartmtv, IDC web2.0 conference, im, mtv, multi-tasking, multiple levels of conversation, readwriteweb, sarahintampa, social media insights, sony, sponsorship, twitter, yahoo, ymail
Posted in Blogs, Marketing, collaboration, community, social media | 4 Comments »
Sunday, February 3rd, 2008
As a follow up to my Twitter 101 post, I came upon 2 articles featuring Twitter this week:
Twitter is a way to record thoughts and ideas that you search - it’s a history
Twitter connects you to a larger world outside of the classroom and even the country
Students can follow people who do what they want to do or who they admire and get a sense for their job and life
Twitter can improve writing and punctuation
There’s some controversy about the classroom article because the students in question are 6th Graders, and I think that’s fine. Let them be exposed to Twitter at an early age and all that. But more importantly, who’s going to teach people like us? I think I have 2 friends (in the similar age group) on Twitter, and unless that number grows to reap substantial network externalities, it’s hard to see that catching on.
Similar sentiments regarding news. Running a Campus Radio station, sometimes it is hard to get the most updated news. Wouldn’t that all change with Twitter? However, again, it depends on whether sufficient people are using it to highlight news, for anything to be really gained out of it.
Next up, if you’re someone who is guilty of procrastination (as I am), here is a free ebook by Fruitful Time called Stop Procrastination Now and here’s a guide to Lazy Productivity. I found them both to be pretty helpful.
Finally, if you were too lazy to check out Jaffe Juice #102 for the Scrabulous jingle, Ariah was kind enough to provide the youtube link, so watch it right here. Trust me, you won’t regret it.
[youtube=http://www.youtube.com/watch?v=XtiaMifYmEs&rel=1]
Tags: campus radio, fruitful time, lazy productivity, marketing pilgrim, procrastination, readwriteweb, scrabulous, stop procrastination, twitter, twitter 101, twitter 102, youtube
Posted in Fun, Podcasts, Social Networks, social media, twitter | 4 Comments »
Thursday, January 31st, 2008
I’ve been suspecting that Facebook’s been seeing a decline in activity for sometime. Just about half a year ago, the ‘home’ section with updates from my friends would be flooded hourly. Now I can login after 8 hours, and find that almost nothing has changed.
Suspicions have been confirmed with this article from ReadWriteWeb (once again picked up by Readburner, have I convinced you of its usefulness yet?), which says
There are now 15,422 apps on the Facebook platform — how many of them are truly useful? Anecdotal evidence would suggest that the novelty has worn off and users are finally starting to demand more of the applications they install.
The article also has statistics about the number of Facebook app users at their peak, and now:
|
Peak |
Today |
| Funwall |
5800 |
2500 |
| Superwall |
4800 |
1800 |
| Top Friends |
2900 |
2200 |
| Likeness |
821 |
181 |
| Super poke |
1500 |
500 |
| Movies |
814 |
500 |
| Compare People |
1000 |
471 |
| iLike |
941 |
372 |
| Causes |
469 |
110 |
| Superlatives |
320 |
110 |
| |
All figures in 1,000s |
There have been criticisms of Facebook in recent weeks: Marketing Pilgrim discusses a partnership between Facebook and the Wall Street Journal signalling desperation from either/both parties, and Jaffe Juice #101 has a comment on how disappointing it is that Facebook is not engaging the new media enough moving forward.
Applications are seriously beginning to rub some people the wrong way, and Facebook isn’t exactly providing the innovation that people want, but I don’t think that’s making people tired of Facebook, or making them want to jump aboard the next new platform when it occurs.
Personally I think even with most apps stripped away, the Facebook interface is still superior to Friendster (for sure), and at least for network externality reasons, more popular here than MySpace. There are statistics to prove that MySpace is still dominant, but given that it never really caught on in Singapore, it’s not that relevant.
It would be great to hear what people here think, and maybe get a general idea of how the social networking scene is like in Singapore, and then publish some thoughts on that. My guess on where it’s going is the more frivolous applications (Grow a plant, hatch an egg?) will slowly die off, and the real social applications like iLike and Feedheads will gain popularity, as users begin to realise that Facebook can and should act not just as a Friendster clone, but a place to share information and interests in one central space.
Tags: applications, facebook, facebook applications, facebook fatigue, feedheads, friendster, ilike, jaffe juice, marketing pilgrim, myspace, readburner, readwriteweb, Singapore, social media, social networking
Posted in Singapore, Social Networks, social media | 7 Comments »
