Monday, December 22nd, 2008
Traveling week means just enough time for a quick round of links
Millennials
My dad sent me this article from Business Week titled “The Millennials Invade the Business Schools“, in a follow-up piece, Queen’s University (where I was attending until recently) was ranked #1 for international business schools, but the point here is really how Gen Y is hitting the business schools and the workforce:
members of this so-called Millennial Generation have been praised and derided in equal measure—for their tech knowhow and idealism, their unrealistic career expectations, and their doting “helicopter” parents, who hover over their kids obsessively
I think that’s really interesting stuff. Will schools react to us well enough? I already feel like my home school doesn’t.
Personal Branding
Dan Schawbel gives us 10 Ways Personal Branding Can Save You From Getting Fired, which I think easily doubles up as 10 ways it can get you hired. Priceless skill, in this recession economy.
That said, Jeremiah Owyang tells us some companies can see a personal brand as a risk, and try to respond to them.
Tags: b-school, business school, business week, dan schawbel, Gen Y, jeremiah owyang, Links, millennials, personal branding, queen's university, recession economy
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Tuesday, December 16th, 2008
In the last week before leaving Kingston, I’ve ordered packages from Amazon.ca thrice. I originally made one on Thursday, and was shocked with the quick delivery (it reached me on Sunday), which prompted me to make two more orders since I was fairly assured that they would reach me way before I leave.
In the current recession economy, I’m trying not only to spend less money, but make sure that I get my money’s worth when I do spend money, and I’m finding out Amazon fills that need very well. Not only are they by far the cheapest alternative (which by itself, would work perfectly in an industry of homogeneous products), but they consistently exceed my expectations.
Every single one of my packages that I’ve ordered over the last three months has arrived anywhere between one to four days before the scheduled date. It’s a classic case of over-delivering, and doing it well. They didn’t under-promise by giving me an unrealistic delivery date two weeks later and then sought to win me over by delivering it in half the time, but they did give a fairly realistic date four to seven days away, and then delivered in three.
Also, earlier when I had problems with checkout and I sent them an email, I got not only a very apologetic email, but a good attempt at getting my problem solved.
Once again, even without the recession, companies need to find new ways to secure customer loyalty and a positive shopping experience is the best way to go about it, not spending money on prehistoric means like advertising on tv.
Tags: amazon delivery times, amazon.ca, kingston, positive shopping experience, recession economy
Posted in case studies | 6 Comments »
