Thursday, April 2nd, 2009
It’s not often I get annoyed to the point of blogging, but this takes the cake. I’m going to post a few emails I got in the span of one day, and you can draw your own conclusions. I’ve chosen not to reveal the name of the PR person (though i will say his/her job title is senior account executive), the event or any such details this time round.
First mail, 12:45pm (click to view larger image):
Bad PR First Email
By the way, the event is tomorrow at 10:30am. So I’m given 22 hours notice.
So I can’t make it because I have a major presentation tomorrow, here’s my reply:
My Reply
The next email I get is at 4:12pm, asking me to invite friends/bloggers on their behalf:
Bad PR Second Email
Okay. I’m in class so I don’t reply instantly. Nice to see that they would like to get the message out to “as many people as possible” but they do that at 4pm the day before.
Third mail, 6:18pm, asking if I would like to write about their event even without attending it:
Bad PR Third Email
That’s the kicker. I don’t have a relationship with this person, I’ve never been contacted by this agency before, what makes them think this is an appropriate way to approach me?
One thing for everyone entering the social media scene to keep in mind: not all bloggers are going to be like me and choose not to disclose the identity. There are many others who will plaster your name, agency, client’s name and event and get it all the bad press you need before the event even gets off the ground.
Comments?
Tags: agency, bad pitching, bad pr, bad press, client, event, poor practises, relationships, social media
Posted in Poor Practices, Singapore | 12 Comments »
Saturday, February 2nd, 2008
Jaffe Juice #102 was released with perfect timing, on a day that I had lots of driving around to do. The beginning, a Scrabulous introduction is hilarious and well worth listening to, though of course, not the only thing you should listen to.
Early in the podcast, there’s a conversation about whether you would prefer 10 good relationships or 5 million impressions. Just one person in a room full of professionals voted for 10 good relationships. Perhaps some reason can be attributed to the fact that the numbers really are very far apart, and I suppose even for someone who wants to go down the relationship path, it might be hard explaining why you’d want to spend so much money on 10 relationships vs 5 million impressions, especially to a boss who’s well stuck in old marketing.
That said, I’m actually pretty curious about what number it would have to be before people start agreeing with 10 relationships. 3 million? 1 million? I was thinking to myself the other day that I wish I had done my Advertising module later, because I know so much more about new media and new marketing now than I did 4 months ago, and I have no doubt the new ways can be equally if not more effective. However, I’m reminded that unfortunately, the client and to some extent the professor, still graded very much on old marketing, which is sad.
What could be a worse situation than having the knowledge of how to make things better, but have people around you who don’t realise or recognise it?
Tags: advertising, impressions, jaffe juice, Marketing, new marketing, new media, old marketing, Podcasts, relationships, scrabulous, social media
Posted in Marketing, Podcasts, social media | 5 Comments »
