Wednesday, July 15th, 2009
I had a problem earlier this week with gothere.sg and without directing it at their Twitter account (I didn’t even know they had one), I tweeted:

Gothere Tweet
And was surprised when I saw this in my Twittersteam this morning:

GoThere's Response
Between that and what was blogged yesterday, which would you choose? Here’s a little refresher:

Tweet.sg

Tweet.sg
Both are free services, both are online services with competitors (I could use Google Maps for gothere.sg), which do you think will get me going back for a second use?
Which would you go back for a second use?
More importantly, because yesterday’s post was about reputation, if both these people came to you and said “I was the guy behind tweet.sg” and the other said “I was the guy behind gothere.sg”, which would you feel more comfortable in hiring? Would you be more inclined to believe that the attitude when money is part of the equation would be the same as if the service is free? Or would you be more inclined to believe that said behavior would be drastically different based on whether money changes hands?
I’m a strong believer of being careful of what you do online because it will come back to haunt you. But what do you think? Love to hear from you.
Tags: google maps, gothere.sg, online reputation, reputation management, twitter
Posted in Poor Practices, Singapore, case studies, social media, social media business | 1 Comment »
Tuesday, July 14th, 2009
Tonight I came home to discover that there was a little bit of a rant (to put it mildly) by @TweetSG, the person behind tweet.sg, which allows people in Singapore to update their Twitter statuses via sms. My understanding is there have been lag updates (from the time the sms is sent to the time it appears on the person’s profile) and the developer basically had enough.

Tweet.sg
So I don’t run a business or a service, but announcing to almost 8,000 followers on Twitter that you can just remove any of your service at users at will is a little bit much, as is throwing around the f-word.
So in one night, what has happened is:
- Lose many people who have used the service previously
- Get bad press out to many others (like me) who have never used it and never will
- Given a competitor (Sgbeat.com) a great opportunity to swipe some market share
Granted, service users might have been unreasonable (I don’t know if that is true), but doesn’t everyone face this in every market? Losing our cool is not the way to go.
Tags: reputation, reputation management, sgbeat, Singapore, tweetsg, twitter, twitter status, update twitter sms
Posted in Poor Practices, Singapore, case studies, social media, social media business | 23 Comments »
Tuesday, June 10th, 2008
So on Sunday night I was talking to Rubin and said “Very disturbing. If I Google you, I get your Facebook profile and your profile picture is that of you at a party”. So we had a long conversation where we generally had opposing views. I said it mattered, he said it didn’t.
Monday I came into the office and found (to my surprise) Pauline here, starting a five month internship. Somewhere in the middle of the day she said something to the effect of she has to watch her Facebook pictures now that she’s at work.
That got me thinking, is this caution over ones’ online identity and online reputation restricted to us in the communications field? Or should it apply equally across the board? Are employers in the banks less likely to Google their prospective employees than communications professionals?
I don’t have empirical evidence for this, but my gut says no, they should be equal. As much as you want a proper resume that indicates your prospective hire isn’t an ex-murderer, you’d probably want to run a search to make sure your wealth management employee doesn’t have a history of being in the press for the wrong reasons, or that the lawyer you’re going to hire for your firm isn’t being slammed online for bad legal advice by disgruntled people online, or that the last house your prospective architect designed for another client didn’t cave in on itself. You get my point.
I’d say that at at best, when someone Googles you, something positive comes out. At minimum, something neutral that doesn’t indicate you’re a poor performer. At the very least, finding something about volunteer efforts is better than pictures at a club. Rubin thinks differently, ie that not even appearing in a Google search is good. No news is good news?
What about you? What do you want your prospective employer to find on you when they Google you? Or do you think they won’t Google you? Is your online identity an important part of your resume to manage? Are Google searches on prospective employees more likely to occur in one industry over another? Share your thoughts!
Tags: online identity, online reputation, reputation management
Posted in Google | 19 Comments »
Sunday, March 23rd, 2008
So much good stuff this week I’m going to split Icio Week into two.

Tags: 2007, blogger outreach, can't find google, customer always right, customer is wrong, customer not always right, data, empirical evidence, facebook event, health promotion board, Icio, marketers struggle with social media, non-profit social media, ntu fake ad, ntu fake advertisement, over hyped, PR new media, reputation management, save online reputation, second life, smu = ntu, social media breakfast singapore, social media space, successes
Posted in Icio, Singapore | No Comments »