Blogger Survey Result #4: Time Spent On Blogging & Blogger Advice
Monday, July 14th, 2008This is part four (of four) of an analysis of a blogger survey conducted by Text 100. You can find out more from the previous parts:
- Part 1: Bloggers are open to company contact
- Part 2: Send the right person to make contact with the right content
- Part 3: Is the social media release relevant? Bloggers are talking about you
Fig 1: 67% of bloggers spend less than 4hrs a week on blogging
Okay personally I’m not sure what this particular piece of data is supposed to show, but I think it says this: what other medium do you know that engages people for four hours a week? Television? Print? Radio? I don’t think so. Also note that this figure is purely spent on blogging. In other words there are many other hours spent chatting, on Lively, reading blogs, on YouTube, on Facebook. Are you still spending 90% of your adspend on mainstream media when we’re spending 10% of our time on mainstream media? (if even that).
Finally, I wanted to post some quotes from the survey in the form of advice from bloggers to companies. Maybe a traditional company will read this and find the quotes bordering on arrogant, but the truth is, these are your new consumers. They want personalisation, proper treatment, good service, and their loyalty only lasts as long as the next better deal comes along. So what’re you doing to continually be that better deal?
Fig 2: Blogger advice to companies
I think it’s easy for many of us in the “fishbowl” to look at this and say “so what’s new?”. But we have to keep in mind that companies by and large do not know this, or are skeptical. Solid, empirical research by a firm like Text 100 definitely helps bring some credibility to the discussion (especially in Asia), and I personally applaud the time, effort and I’m sure money put in to make this happen.
Tags: advice to companies, blogger advice, blogger survey analysis, company contact, social media release, text 100 blogger survey, time spent blogging
