Eyes & Ears On Social Media

SEO Guest Post #3: How Much Should You Know About SEO?

Monday, March 24th, 2008

How much should the average blogger know about SEO?

Frankly, the average blogger does not need to be worry about SEO. Here’s why:

First, the blogging platform which most bloggers use, such as Blogger.com and Wordpress.com are generally search engine friendly come complete with SEO-friendly default template or theme.

Second, most bloggers do not need to rely on the search engines to bring them traffic. They can get traffic from the plethora of social networks and Web 2.0 sites.

If you are interested to find out what are the other 20 ways of generating traffic, click: The 21 Traffic Generation Methods

SEO For Blogs

SEO is appplicable to the more advanced bloggers, who are not in the average or casual bloggers category, and those sites which rely on the search engines to drive new visitors to their blogs.

Usually, these blogs focus on a topic of interest or a niche, e.g. Engadget.com which blogs about the latest electronic gadgets and Blogopreneur.com which focuses on SEO and Blog Marketing.

blog marketing singapore

The 7 Unbreakable Rules of SEO

In order to make your blog rank well for your targeted keywords, these are the 7 things that you need to do and must pay attention to:

  1. Focus on one keyword per blog post. Stay within the theme of the keyword.
  2. Keyword-rich blog title. Blog engines such as Wordpress automically uses the blog title in the <title> tag.
  3. Write a description for each post and add it to the <meta name=”description” …> tag. Make sure you include your targeted keyword in the description. See #7 below.
  4. Use the keywords in the first paragraph of your post and repeat it as many times as per your editorial requirement.
  5. Focus on writing great content. Make it useful to your targeted readers and interesting enough for fellow bloggers to quote you and give you that valuable backlink.
  6. Use a SEO-friendly theme. The WordPress’s default Kubrick theme is SEO-friendly. And most variants of the Kubrick theme are also SEO-friendly. Don’t worry about the cosmetic effect first. It is more important to get into Google and have a good following because of your interesting content.
  7. The SEO-All-in-One Pack for WordPress is a must-have plugin if you want your blog SEO-friendly and it helps you to prevent duplicated content. This WordPress plugin for SEO also enables you to enter description for each individual post.

P.S. You will need the self-installed version of WordPress to install plugin. So you will not be able to do #2 and #7 if you are using free blog at WordPress.com.

About the author: Shi Heng Cheong is the SEO Trainer with Finggle Pte Ltd, a SEO training company based in Singapore.

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Posted in Google, SEO, Search, social media | No Comments »

Follow Up On Singapore’s Google Race

Saturday, January 26th, 2008

I’ve been blogging multiple times a day for the last few days and sometimes I wonder if it’s an overkill, but yet there’s so much in the blogosphere that I really feel I need to share.

One great conversation that has been picked up, is that of Singapore attempting to create the next Google which I posted about here. While I certainly don’t claim to have started this conversation, it’s been talked about in other sites like Geek SG and TIMMGuru posted a very Singaporean comment (and I mean that in a good way), about how this isn’t so much about the ends of creating a Google clone, but the process in which Singapore gets the publicity (mockingly so or not), which then serves the purpose of attracting talent.

What are your views on the issue? Comment here, over at GeekSG or TIMMGuru, it doesn’t really matter, but the web should hear the voices of others - particularly Singaporeans - on what they think on the issue.

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Posted in Google, Singapore | 2 Comments »