An Example Of Convergence I Do Like: The Amazing Race
Wednesday, November 5th, 2008
Travelocity Gnome
I was watching The Amazing Race last week (can you believe it’s in it’s 13th season?) and in this particular challenge, contestants had to locate a Travelocity Gnome, hidden in the city. It’s brilliant because it’s perfectly relevant, and incorporated not just as product placement or sponsorship, but as an actual part of the game, as opposed to being shoved down my throat. (Hear that, Rock Band 2?)
Personally, I had only tangentially heard of Travelocity before this, but the Gnome is a great idea! If only “he” blogged… don’t see any sign of it on their homepage.
What other examples of media convergence have stood out for you, be it positive or negative? Did it eventually lead you to interacting with the brand? Why or why not?
Tags: media convergence, product placement, the amazing race season 13, travelocity gnome
