Eyes & Ears On Social Media

Links For The Week: 9th November (The Regular Edition)

Tuesday, November 11th, 2008

Hope you enjoyed yesterday’s rare political edition of Links For The Week, it’s back to the regular stuff.

Tribes

  • There was an allusion to “Tribes” a couple of times in yesterday’s post, listen to Seth Godin talk about it for more than an hour in this special edition of the Marketing Over Coffee podcast. It took me a long time to finish it because my daily commute is five minutes, but so worth it.

Generation Y, Digital Natives & Millennials

  • Workplace 2.0: Motivating and Managing Millennials - Very short (12 pages total, about 8 pages of content) PDF file on managing millennials (aka: us). It doesn’t actually give much of a “how to”, but it does lead you to understanding us more. I must say he is right on about fervour, hard work and tireless labour. I’d work overtime, for free, for a job that’s rewarding in an industry I’m passionate about.
  • Digital Natives are here by Mitch Joel - Again, great post to help the people in management understand the digital natives. I feel a lot of people still aren’t ready to accept that our generation is a little bit different and that being constantly connected is more of an empowerment than a distraction. But those organisations who do grasp that, are going to be able to channel us much more efficiently.

Social Media Strategy

  • The Strategist and Social Media by Kami Huyse - Great slides in there that you should read if you’re beginning to think of a social media strategy, especially points about risks of social media engagement, and the Sea World case study.

Plurk

Google Reader

Music & Social Media

  • MTV to MySpace: Post Our Content, Please - you might remember in my review of the book/rant Cult Of The Amateur by Andrew Keen that he called Viacom (parent company of MTV) suing YouTube a “powerful message”. I say the partnership between MTV and MySpace is a) a more powerful message b) a sign that at least one player in the industry waking up to reality.

As always, share your links with me in the comments, or you can find me on delicious.

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Links For The Week: 9th November (The Obama Edition)

Monday, November 10th, 2008

In the wake of the historical moment that happened earlier this week, there have been tons and tons of blog posts on President Obama’s victory. In this special edition of weekly links, I present five of them that really caught my attention, four of them marketing and/or social media based, and one commentary based.

1) Marketing lessons from the US Elections by Seth Godin. - I haven’t read Seth Godin’s “Tribes” yet, but from hearing about it and reading his blog, it’s pretty intuitive what it’s about. Find out how tribes (and stories) played a part in the elections.

2) Obama proves that there is nothing more powerful than an engaged community by Alexander van Elsas in the Netherlands - Tribes, community, they’re the same thing. Having them is one thing, but having them and setting fire to them is another.

3) Ten marketing lessons from the Barack Obama Presidential campaign by David Meerman Scott - Not going to go through all ten, but I loved the points about citizen journalists and putting your fans first.

4) Online Facebook Efforts Prove Successful for the Obama Campaign by Louis Gray - Some interesting data on the Facebook community engaged with Obama. Louis asks if John McCain’s loss could be a result of the lack of social media efforts. I certainly think it’s a key reason.

5) Obama: The morning after and some last thoughts by Steven Hodson at the Inquisitr - I picked this because a) it appeared in my Google Alerts for my name, and b) because it collects some really heartfelt comments from people around the internet, and not all of them American, demonstrating how truly global this election has been.

If you weren’t big on the elections and the marketing/social media efforts, have no fear. Regular round of Links For The Week will be right up tomorrow!

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