Thursday, May 7th, 2009
I was listening to Jaffe Juice #127 a couple of days ago, and it was an episode featuring Mitch Joel from Six Pixels of Separation, two of my favourite podcasters for the “price” of one!
Amidst the many things they talked about, what really caught my attention was how they’re both doing new things. Mitch with his book and Joseph with Jaffe Juice TV. And it really got me thinking about one point:
1) If you don’t experiment you’ll never know, and if you never know, you shouldn’t be in a position to talk about it
Joseph mentions that a prerequisite to work at Crayon (his agency) is that you have to blog. And awhile back , Pat Law asked “if you ran an agency, I would…” and my response was hire people who blog. I just think you really need to know about the medium before being able to advise anyone on what they’re doing.
And sometimes the point of experimenting is just to give it a go and figure out whether it’s an avenue you want to go ahead with or not. With The GennY Podcast, we don’t even have metrics or anything, but I think just us getting together and bouncing around ideas really at least gives us an understanding of what podcasting is, and if it would make sense to bring it to work, school, whatever.
Right now, giving that organisations and companies are so far behind the social media curve, it’s the best time to start “dabbling” in it, maybe just a few hours a week, because that’s the only way you’ll know what works and what doesn’t. Just because something has been working for the last five years, doesn’t mean it’ll continue to work as well as it has been for the next five.
I guess the same lesson goes to all the people jumping on the Twitter bandwagon and just using it as a broadcast medium. Because they never tried and experimented with it in the beginning, they’re late, catching up, and as a result, using it wrongly and plain wasting resources.
Tags: agency, crayon, dabbling in social media, genny, genny podcast, jaffe juice, jaffe juice tv, mitch joel, pat law, podcasters, Podcasts, six pixels of separation, twist image, twitter, twitter bandwagon, wasting resources
Posted in social media | No Comments »
Tuesday, September 2nd, 2008
When I read about Podcamp Montreal fromMitch Joel’s blog, I signed up instantly! One of the things I wanted to do while on exchange here in Kingston was to really explore the social media scene and see how different it is from Singapore. What a perfect opportunity!
I’m a little nervous because the official language in Montreal is French (according to Wikipedia) and some of the sessions are held in French, but I’m sure there will be enough English sessions to get by.
It’s happening over the 20th and 21st of September (just three weeks away!) so be prepared to see lots of blogging and Flip videos over that weekend. I just know this is going to be inspiring.
Tags: canadian social media, kingston ontario, mitch joel, montreal, podcamp montreal, social media scene in canada, twist image
Posted in Events, social media | 4 Comments »
Monday, February 18th, 2008
Admittedly I didn’t listen to many podcasts in January, but I’m still going to do this for the month, and there are a few conditions:
- I must have listened to the podcast in January (regardless of when it was actually released)
- The selected podcast can be the most entertaining/informative/educational. Anything goes.
So the winner for last month goes to Jaffe Juice #101 for an excellent Winners and Losers segment covering the whole Scrabulous fiasco by Scrabble and Mattel, as well as Target’s blatant disrespect to the blogging community. On top of that, it was this episode that motivated me to take part in Joseph’s UNM2PNM (Use New Marketing To Prove New Marketing) initiative, where he sends me a copy of his latest book, Join The Conversation, and I provide him a review in return. Sounds fantastic? It is.
Other notable mentions this month:
There’ll be much more nominees for February (I’ve already listened to about 10 podcasts so far), so keep reading for that, or if you’re feeling nice, why not subscribe to my RSS feed to make sure you don’t miss it?
If you agree or disagree with my choice, I’d love to hear from you in the comments below, and alternatively, if you have a podcast you’d like to recommend me to listen to, leave me a comment as well.
Tags: across the sound, comic pants, hasbro, jaffe juice, january podcasts, join the conversation, joseph jaffe, mattel, mitch joel, podcast of the month, Podcasts, randy lander, scrabulous, six pixels of separation, target, twist image, unm2pnm
Posted in Podcasts | 4 Comments »
