Certain Industries Are More Suited For Social Media, Right? Wrong!
Monday, November 30th, 2009Let me start by saying I write this post from a job hunter’s point of view. For the longest time I’ve been telling friends to do something, anything in the social media scene while they’re still in school to help them when they’re looking for a job. Designers have portfolios, why shouldn’t knowledge workers have something similar?
Without a doubt the most commonly used excuse is “oh you’re in marketing it’s a different industry”. I think this is absolutely untrue. It doesn’t matter whether you’re in the finance industry, law, medicine, HR, anything, social media can be used to strengthen your network and give you an advantage.
In the process of research at work I’ve come across people who podcast about comics as a means of promoting their store to financial institutions producing videos on the financial crisis to people who blog about plastics and chemicals to people asking questions about pottery on LinkedIn. There is space for every niche, it’s just whether or not you’re willing to look for it.
Tomorrow: three ways anyone can get started to contributing to their niche in social media.
Tags: Blogs, job hunting, LinkedIn, Podcasts, social media scene, videos
