Everyone wants something “viral” these days. But the thing is you never really know when something is viral and truly will catch on.
Let me say it’s been two days after the HP TouchSmart PC Blogger’s Nite, and the song for the TouchSmart “Do You Wanna Touch?” has still been ringing in my head. Don’t know what I’m talking about? Check out this 1:29 video.
I’m going to be a little bit candid here. Of all companies, would you have expected one like HP to come up with something this catchy? Melvin blogged about it from Berlin and I hadn’t experienced it first hand and wasn’t convinced how “catchy” or “viral” it was until the blogger’s nite and how everyone is still talking about it:
I have to say, speaking as a social media blogger, that I give HP Singapore full credit for going all out with their blogger outreach programme. The first time they did it I wasn’t invited, but still gave them some praise, the second time they did it I was a part of it (full disclosure: I work with the PR firm that handles HP’s digital strategy and helped conceptualise and organise the event), and the second time I could really see first hand how the HP execs were willing to engage freely with bloggers. There was no “we are executives in the real world and you are bloggers” mentality.
My blog coverage with many many photos is up over on my personal blog if you’re interested. The one thing I wish could be better was to credit the band that did it, or make it available for download. Tying this in to my thoughts on social media in the local music scene, the right social media/digital tie up could just really make your song take off like wildfire. Do you like the song? Let me know!
I’m trying to get through the local (Singaporean) “friendlies” first, so the third person to be featured in “Adventures In Social Media” is Claudia from Claud Talking.
I can’t remember how I actually got to find her blog but I’ve been impressed by the usage of social media for sharing information, word of mouth and gathering feedback. All in all, a good change from the usual Singaporean Meepok blog.
On top of that, I’ve discovered ping.sg via her, which I really enjoy using. I’d recommend that site to anyone who blogs locally too.
People have different ways of deciding where to eat:
convenience (that’s me)
price
food quality
service
length of queue (if you’re Singaporean)
How about scent/smell of the place as you pass it?
There’s this eatery tucked away at Serene Centre and I swear we’ve eaten everywhere in the building, but that place. Two nights ago, we walked past fully intending to go somewhere else for dinner, but the aroma coming out of it was superb and we decided to give it a try. True enough the food was excellent.
I like food, but I’m nowhere near the foodie that Amelia is. So naturally this tale takes on a more marketing/advertising perspective for me. How much does the smell come into play when you decide to eat? Granted, it’s not a typical foodie metric, but it seemed to work in this case, right? I gotta look for other instances where restaurant aromas have translated into positive word of mouth.
One aspect where the restaurant’s branding didn’t quite work out: I remember the smell but not the name of the place, so sadly my directions can be no more specific than “the corner of Serene Centre, opposite the videogame store”. oh the irony.
I'm experimenting with different themes right now! If you have any to recommend (preferably 3 columns), please leave a comment! In the meantime, please bear with the frequent facelifts =)
