Tuesday, April 28th, 2009
I was wondering what content was drawing the most readers on my blog for the past year or so that I’ve been blogging, so I logged into Wordpress Statistics and checked out the top 10 posts, traffic-wise, for my blog:
Brands On Blogs
Of the top 10, eight are posts that talk about brands: EA Games, Evernote, Plurk, Yahoo, Magnum, Association of Bloggers Singapore, Twitter, and Flip.
Looking at the top “brand” post that has the most traffic, my review of the Flip Cam Mino, it’s interesting to note that although the post was published in August of 2008, there’s pretty much been a steady stream of people actively searching for it and landing on the page (I know this because Wordpress Statistics also has keyword statistics, and every other day “Flip Cam Mino” or “Flip Cam Review” turns up).
Flip Cam Review Traffic
So what’s the point? If you’re still not convinced that blogs are really powerful, just consider this data (granted, sample size of one), and think for a minute about the millions of blogs worldwide that could have said something negative or positive about your brand pretty much since the dawn of the internet, and what that means for your brand if you don’t do something about it, right now.
Tags: abs, association of bloggers singapore, blog post traffic, blog posts about brants, brands on blogs, consumers reading about brands, ea games, evernote, flip, flip cam mino, keyword statistics, magnum, millions of blogs worldwide, negative brand coverage, Plurk, positive brand coverage, sample size, top 10 posts, twitter, what are people saying about your brand, wordpress statistics, yahoo
Posted in case studies, social media | No Comments »
Wednesday, June 25th, 2008
More on the IDC Web2.0 Conference yesterday (attendees aside), there were some great insights that I’d love to talk about.
Prof. Michael brought up a point that I personally identify with. He says sometimes he has a guest in the class room and the guest is talking to the class, but the class is talking to each other via IM (or maybe Twitter), in other words, we’re having multiple levels of conversation.
I hope this is not new to marketers by now. Listen to Sarah from ReadWriteWeb or Ian from MTV. Generation Y is doing this. All the time.
Sarah will tell you they won’t even read this far down a blog post. Ian will tell you we have the computer on talking to 7 friends with MTV in the background and alternate-tabbing between games while stopping once in awhile to sms someone.
And that’s the truth.
Marketers are not going to get our full attention. And they certainly can’t demand it. They’re going to have to fight for it, not by interruption, but with darn compelling content. Does this mean we absorb less if we’re doing five things at the same time? Without empirical proof I’m going to say maybe. But I feel it also makes us aware of more. I can’t walk out of a movie these days without picking up at least one or two brands featured in the show, and more often than not the conversation becomes a “hey did you see that BMW insert?” after the movie.
Speaking as a Gen Y consumer myself, I love it when brands make the effort to connect, and seem like they’re genuine. (not some scammy thing). I’ll talk to you about Sony, about EA Games, about Bluehost and about HP because I know that they’re at least recognising the new presence of the new consumers and trying. They may not be fantastic at it, but it’s better than pretending we don’t exist or are a “fad”. (full disclosure: my office does PR work for HP)
Speaking of listening, I wanted to talk about this yesterday and am further prompted by this comment. Dear Yahoo!, I love that you sponsor stuff like the Web2.0 conference, but Jonathan is right. Does it make sense to sponsor it when people don’t get what you’re about? I love the “social” ymail and I love how it was presented in a non-intrusive way together with the goodie bags. But wouldn’t it be cooler to connect with say, 60 people who are in the space, in the know and can really appreciate what your product is about? Or give them a chance to try it and be bought over?
If you’re willing to listen to a proposition (not for me, but for the local Singaporean blogosphere), let’s start a conversation!
Tags: bluehost, ea games, Gen Y, generation y, hp, ianstewartmtv, IDC web2.0 conference, im, mtv, multi-tasking, multiple levels of conversation, readwriteweb, sarahintampa, social media insights, sony, sponsorship, twitter, yahoo, ymail
Posted in Blogs, Marketing, collaboration, community, social media | 4 Comments »
Sunday, June 22nd, 2008
About four months ago I posted the Top 100 Websites in Singapore as reported by Alexa. Just earlier in the week at work I happened to check out the site again, and interestingly Google.com.sg has now taken over with Yahoo.com in second place. Main Google is at #7, localised yahoo.com.sg nowhere to be seen.
Two observations and a question:
1) Since Google has two spots in the top 10 list, they’re obviously beating the crap out of Yahoo, which should make Google very happy indeed and companies should know where to advertise now.
2) Localised Google (ie the .sg version) is right at the top, suggesting the increased preference for localised search.
Which brings me to the first question: Why isn’t Rednano on the list at all? I’m almost definitely sure that it provides better search results than Google when it comes to localised search, but somehow it doesn’t seem to be used. Anyone want to shed some light?
And the second: What changed in two months?
Tags: alexa data, Google, google.com.sg, paid search, rednano, Search, top 100 websites in singapore, yahoo, yahoo and google
Posted in Google, Search, Singapore | 12 Comments »
